When you’re an editor, sometimes you have to face the challenge of working with limited resources. In this case, JAT wanted to showcase their Herman Miller chair collection, without having to rely on additional photoshoots or videography.
The solution? Obtaining the images out of the existing catalogue, arranging them creatively and doing a snappy edit. There’s a kick to it, isn’t it?
Video edit by me, project done in collaboration with Colombo Creative Union.